How often do you go to the grocery store?
I signed myself up for Nielsen’s Homescan contraption the other day. I got wait-listed. However, when I’m not, I expect to have all sorts of nerdy fun scanning in the shit that I’m buying and then keeping track of just how strange the consumption habits really are when put on paper.
While I wait on a list, Nielsen has decided to send me “interesting” figures about “average” consumers. Today’s: the average consumer goes to the grocery store twice per week. This number is alarming for three reasons.
- I probably do actually do this.
- Most of the people doing this are probably driving to WalMart twice a week for junk food.
- Really, shouldn’t we be going to a market for fresh food every other day or even every day?
So, to the subject line: how often do you go to the grocery store?