Could this save the car industry?

Jalopnik has a curious little post about the Gordon Murray T25 and its radical new method of production. I have to do some more digging, but it certainly seems like – if not the T25 – something like this could pave the way to cars built on demand. Here’s the article:

Gordom Murray T25 Could Lead To Apple Car

My thinking seems to be along the lines of: cars are fashion accessories with utilitarian purposes, like sneakers | you can make yourself custom sneakers online | why not cars a la NIKEiD?

(Thanks, Jalopnik.)