Smart advertising
While reading Jalopnik this morning, I noticed advertisements for Pennsylvania’s Tourism campaign, Visit PA. This particular campaign has been very active, even posting banners for Fallingwater, the Warhol Museum and rafting on the Youghiogheny River in the London Tube stations that caught me off guard on a 2005 trip. What made this morning’s ads so clever was that they drew viewers in with pre-planned roadtrips – perfect for a car blog!