Drive-In
This find from the web today combines two of my loves: cars and storytelling. This find being Subaru’s sponsored “First Car Story” web app. You can use the site to create a custom-animated telling of something that happened to you in your first set of wheels. The goal is clearly to make your next ride Subaru’s new Impreza (not a bad car, just not really one I’m interested in) and the creativity certainly will win this arm of Fuji Heavy Industries a few points in quite a few shoppers’ books.